2019 Fleurish Award Winners
The Glamour that was the PRSA Fleurish Awards 2019
Please find below a selection of photographs from the PRSA Fleurish Awards for Excellence in PR held Thursday November 14, 2019 in the Laurenia.
PRSA New Orleans Fleurish Awards Virtual Gala: “Unprecedented Campaigns and Champagne”
PRSA New Orleans Fleurish Awards Virtual Gala: “Unprecedented Campaigns and Champagne”
NEW ORLEANS – On Thursday, January 28, 2021, the New Orleans Chapter of the Public Relations Society of America (PRSA) celebrated its annual Fleurish Awards: Unprecedented Campaigns and Champagne with a virtual gala honoring the best public relations efforts and industry leaders from the Greater New Orleans region.
The theme of this year’s awards is a direct testament to what 2020 brought everyone; as “Unprecedented” barely begins to describe what the public relations industry collectively experienced. Through it all, PR professionals and other culture bearers and storytellers of New Orleans continue to persevere through unprecedented times and events.
The spirit of perseverance through unprecedented times was evident in the hundreds of submissions received from local and regional industry professionals.
The event featured Mark Romig, APR, Senior Vice President and Chief Marketing Officer of New Orleans & Company and the 2019 PRSA Lifetime Achievement Fleurish Award Recipient and Trixie Minx, Founder and Creative Director of Trixie Minx Productions as Awards Show Co-Hosts; as well as Champagne Toast Host Fresh Johnson of Elle R. Jae Events.
Each virtual awards experience ticket purchase included locally handcrafted gifts: jarcuterie from GrazeDat, Not Too Fancy Bakery’s salted caramel praline cake jars, and Luc Belaire champagne.
“The level of creativity that we’ve seen in this year’s “Unprecedented Campaigns and Champagne” Fleurish Awards is elevated, and reflective of New Orleans’ resolve to build strong communities and create social change,” said PRSA New Orleans Chapter Board president Heather Ferdinand Gonzales, CEO of Laissez Faire Productions. “The virtual gala’s primary focus was to recognize the top media relations campaigns and projects and the talented professionals who dreamed up these ambitious initiatives and delivered results for their organizations and clients.”
To recognize the exemplary challenges presented by the COVID-19 pandemic, PRSA New Orleans Chapter called upon the New Orleans community to nominate three PR Pandemic Pivot Heroes for upholding healthcare ethics and standards: Katie Fauquier, Director of Public Relations South Shore Region, Ochsner Health System; Marcus Creel, Public Engagement Officer, Orleans Parish Communication District; and Laura Mellem, Public Engagement Manager, PIO Office of Homeland Security & Emergency Preparedness; as well as one Healthcare Hero: Allison Guste, AVP of Clinical and Operational Excellence, LCMC Health, who has gone above and beyond saving lives in our community.
The second annual Fleurish Lifetime Achievement Award recognizing an outstanding member of the New Orleans public relations community was awarded to John Deveney, President and Founder of DEVENEY Integrated Marketing Solutions. This is the highest honor bestowed by the New Orleans PRSA chapter. The Lifetime Achievement Award is meant to recognize a PR professional who has exhibited extraordinary achievements and demonstrated outstanding leadership in the field for more than 10 years.
Finally, the 2021 PRSA New Orleans Chapter Board of Directors was recognized for being the largest and most diverse women-led board. Spearheaded by PRSA New Orleans president Heather Ferdinand Gonzales, owner of Laissez Faire Productions, the symbolic crown was passed onto her from immediate past president Malana Joseph Mitchell, VP of Public Relations for Spears Group and PRSA Southwest District Board of Directors. Jennifer Daley, PRSA New Orleans Programming Chair and Director of Marketing and Communications for the Jewish Endowment Foundation of Louisiana, was awarded this year’s Fleurish Ball of Fire award and Gonzales was awarded this year’s Plate Spinner award.
Entries were judged by the PRSA Sierra Nevada Chapter in Reno, Nevada. Each entry is judged on a 100 point scale.
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Award of Merit: Campaigns |
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C-1 External Relations- Corporation/ Government |
The Ehrhardt Group |
Louisiana Nursing Home Association Heroes Campaign 2020 |
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C-1 External Relations- Corporation/ Government |
Bond Moroch |
Outlet Collection at Riverwalk ReOpening 2020 |
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C-1 External Relations- Corporation/ Government |
The Ehrhardt Group |
Powering Ahead – Oil and Gas Hurricane Relief Efforts 2020 |
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C-2 External Relations- Non-profit/ Association |
Berni Consulting |
E Pluribus Unum_C2_Divided by Design |
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C-2 External Relations- Non-profit/ Association |
LCMC Health |
External Relations: COVID Communications |
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C-3 Internal Relations |
LCMC Health |
Internal Relations: Restaurant Employee Thank You Initiative |
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C-6 Crisis Communication- Corporate/Government |
The Ehrhardt Group |
Fueling the Fight: Communicating Chevron & ExxonMobil’s COVID-19 Relief Efforts |
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C-6 Crisis Communication- Corporate/Government |
Kim Bergeron Productions |
Wine Garden Crisis Communications |
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C-7 Crisis Communication- Nonprofit/Association |
LCMC Health |
Crisis Communications: Vital Community COVID Testing Initiative |
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C-8 Brief Special Events/Observances- Corporate/Government |
Spears Group |
Festival of Bonfires 2019 |
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C-9 Brief Special Events/Observances- Nonprofit/ Association |
LCMC Health |
Brief Special Event: Welcoming EJGH to LCMC Health |
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C-10 The Great Idea |
LCMC Health |
The Great Idea: Here We Grow seed card |
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C-12 Social Media Campaign |
Port of New Orleans |
Disney Wonder 2020 Kickoff Campaign |
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C-12 Social Media Campaign |
LCMC Health |
Social Media Campaign: LCMC Health “Together for Her” Campaign |
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Award of Merit: Outstanding Elements |
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C-1 External Relations- Corporation/ Government |
The Ehrhardt Group |
Louisiana Nursing Home Association Heroes Campaign 2020 |
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C-1 External Relations- Corporation/ Government |
Bond Moroch |
Outlet Collection at Riverwalk ReOpening 2020 |
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C-1 External Relations- Corporation/ Government |
The Ehrhardt Group |
Powering Ahead – Oil and Gas Hurricane Relief Efforts 2020 |
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C-2 External Relations- Non-profit/ Association |
Berni Consulting |
E Pluribus Unum_C2_Divided by Design |
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C-2 External Relations- Non-profit/ Association |
LCMC Health |
External Relations: COVID Communications |
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C-3 Internal Relations |
LCMC Health |
Internal Relations: Restaurant Employee Thank You Initiative |
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C-6 Crisis Communication- Corporate/Government |
The Ehrhardt Group |
Fueling the Fight: Communicating Chevron & ExxonMobil’s COVID-19 Relief Efforts |
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C-6 Crisis Communication- Corporate/Government |
Kim Bergeron Productions |
Wine Garden Crisis Communications |
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C-7 Crisis Communication- Nonprofit/Association |
LCMC Health |
Crisis Communications: Vital Community COVID Testing Initiative |
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C-8 Brief Special Events/Observances- Corporate/Government |
Spears Group |
Festival of Bonfires 2019 |
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C-9 Brief Special Events/Observances- Nonprofit/ Association |
LCMC Health |
Brief Special Event: Welcoming EJGH to LCMC Health |
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C-10 The Great Idea |
LCMC Health |
The Great Idea: Here We Grow seed card |
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C-12 Social Media Campaign |
Port of New Orleans |
Disney Wonder 2020 Kickoff Campaign |
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C-12 Social Media Campaign |
LCMC Health |
Social Media Campaign: LCMC Health “Together for Her” Campaign |
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Award of Excellence: Campaigns |
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C-1 External Relations- Corporation/ Government |
Port of New Orleans |
Maritime Career Info Sessions |
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C-1 External Relations- Corporation/ Government |
Louis Armstrong New Orleans International Airport |
MSY Travel Ready Campaign |
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C-1 External Relations- Corporation/ Government |
Orleans Parish Communication District |
NOLA-311 COVID-19 Public Education & Awareness Campaign |
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C-3 Internal Relations |
Orleans Parish Communication District |
Project Unity – Celebrating Diversity and Volunteerism |
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C-5 Public Affairs |
The Ehrhardt Group |
New Orleans City Park Financial Awareness Campaign 2020 |
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C-5 Public Affairs |
The Ehrhardt Group |
Vote YES for East Jefferson General Hospital Yields 95% of Voter Support 2020 |
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C-6 Crisis Communication- Corporate/Government |
Orleans Parish Communication District |
OPCD COVID-19 Crisis Communications Campaign |
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C-8 Brief Special Events/Observances- Corporate/Government |
Port of New Orleans |
State of the Port Campaign – Opportunity Calls, We Answer |
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C-8 Brief Special Events/Observances- Corporate/Government |
Louis Armstrong New Orleans International Airport |
The New MSY Terminal Opening Events |
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C-8 Brief Special Events/Observances- Corporate/Government |
The Ehrhardt Group |
Trombone Shorty Lights The Roosevelt Hotel’s Waldorf Wonderland 2019 |
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C-9 Brief Special Events/Observances- Nonprofit/ Association |
Spears Group |
BE NOLA’s Black Brilliance Summit |
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C-9 Brief Special Events/Observances- Nonprofit/ Association |
Spears Group |
The National Fried Chicken Festival |
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C-10 The Great Idea |
Port of New Orleans |
Digital Learning Toolbox |
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C-11 Integrated Marketing |
Spears Group |
Every Drop Makes a Difference |
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C-11 Integrated Marketing |
Port of New Orleans |
“Now More than Ever” COVID-19 Campaign |
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C-11 Integrated Marketing |
The Ehrhardt Group |
Galatoire’s Restaurant Launches ‘Family Meals To-Go’ Program Amid COVID-19 Pandemic 2020 |
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C-11 Integrated Marketing |
The Ehrhardt Group |
Grow Louisiana Coalition 2020 Legislative Campaign in Support of Oil & Gas Industry |
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C-11 Integrated Marketing |
LCMC Health |
Integrated Campaign: LCMC Health Community Campaign |
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C-11 Integrated Marketing |
Port of New Orleans |
Maritime Month 2019 |
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C-11 Integrated Marketing |
Bond Moroch |
NOCHI Cooking for a Cause Campaign |
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C-11 Integrated Marketing |
Louis Armstrong New Orleans International Airport |
The New MSY Terminal Opening |
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C-12 Social Media Campaign |
The Ehrhardt Group |
Galatoires “33” Partners with Broadway in New Orleans to Host ‘Mean Girls’ Influencer Event 2020 |
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C-12 Social Media Campaign |
Xavier University of Louisiana |
One Safe XULA Social Media Campaign |
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Award of Excellence: Outsanding Elements – Print |
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P-1 Story Pitch and placement |
Bandwagon |
Gallup, New Mexico – In-state Culinary Pitch |
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P-1 Story Pitch and placement |
Bond Moroch |
Navis Rail Powered by Biarri Rail Matrix Media Relations Campaign |
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P-2 Annual Reports |
Spears Group |
2019 NORA Year in Review |
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P-5 Branding Image Design |
Laissez Faire Production Group |
The Art of Birthing Brand Logo |
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P-5 Branding Image Design |
Spears Group |
New Orleans City Council SewDat |
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P-5 Branding Image Design |
Xavier University of Louisiana |
Xavier University of Louisiana Identity Guidelines |
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P-6 News Releases |
LCMC Health |
News Release: LCMC Health launches Nurse Hotline |
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P-7 Feature Stories |
LCMC Health |
Feature Story: LCMC Health HEART Team |
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P-7 Feature Stories |
Xavier University of Louisiana |
From the Front Lines to Graduation and the Future |
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P-7 Feature Stories |
Xavier University of Louisiana |
Pediatrician and Author, Dr. Monica Moore, Publishes Empowerment Guide for Girls |
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P-7 Feature Stories |
Xavier University of Louisiana |
President Verret’s Op-ed: College leaders: Let’s stand together to beat new virus outbreaks |
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P-7 Feature Stories |
The Ehrhardt Group |
Stone Pigman Law Firm Offers Tips to Businesses and Individuals Amid COVID-19 Pandemic 2020 |
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Award of Excellence: Outstanding Elements – Social Media |
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SM-1 Blog |
Orleans Parish Communication District |
Understanding Karis Law |
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SM-1 Blog |
LCMC Health |
Blog: LCMC Health Father’s Day salute |
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SM-3 Online Video |
Orleans Parish Communication District |
Isaac Toups Feeds NOLA During Pandemic |
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SM-3 Online Video |
Orleans Parish Communication District |
Kermit Ruffins Gift Food and Music During Pandemic |
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SM-3 Online Video |
Louis Armstrong New Orleans International Airport |
MSY Travel Ready Video: Wash Your Hands |
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SM-3 Online Video |
Port of New Orleans |
Virtual Reality Video |
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SM-3 Online Video |
Xavier University of Louisiana |
We Are One XULA |
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SM-3 Online Video |
Xavier University of Louisiana |
What To Expect on Campus |
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SM-3 Online Video |
Xavier University of Louisiana |
Xavier University of Louisiana Celebrates Black History |
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SM-3 Online Video |
Xavier University of Louisiana |
Xavier University of Louisiana Class of 2020 |
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SM-3 Online Video |
Xavier University of Louisiana |
Xavier University President Welcome to Faculty and Staff |
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SM-3 Online Video |
Xavier University of Louisiana |
Xavier University President Welcome to Students |
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SM-4 Online newsroom |
Orleans Parish Communication District |
OPCD COVID-19 Emergency Communications Center Resources Online Newsroom |
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SM-5 Infographics |
Xavier University of Louisiana |
One Safe XULA Campaign Infographics |
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SM-7 Other |
Orleans Parish Communication District |
NOLA-311 Kermit Ruffins Stay Home Poster |
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SM-7 Other |
Bandwagon |
Louisiana Holiday Trail of Lights Blog Posts |
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Silver Anvil Award: Campaigns |
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C-8 Brief Special Events/Observances Corporate/Government |
Laissez Faire Production Group |
The Art of Birthing Campaign |
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C-8 Brief Special Events/Observances- Corporate/Government |
Spears Group |
New Orleans Business Alliance Live From the Porch |
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C-8 Brief Special Events/Observances- Corporate/Government |
Bond Moroch |
True Food Kitchen New Orleans Friends & Family Weekend |
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C-9 Brief Special Events/Observances- Nonprofit/ Association |
Spears Group |
New Orleans Business Alliance Gig Economy Relief Fund |
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C-10 The Great Idea |
Kim Bergeron Productions |
Be Like Jane |
